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Michael Buckley, European Distribution Manager of Lattice Semiconductor Corp. underlines the long-term and strategic character of this very close relationship to its design in distributor No 1. MSC Vertriebs GmbH is our most stable and successful authorized distributor in Europe since the distribution contract was signed in 1995. The extension of the distribution area into 7 further countries has proven again the importance of MSC Vertriebs GmbH in the European business model of Lattice. "Our target is to be number 1 in each country for all of our suppliers - not only related to turnover but as well to the necessary service functions. As a design-in orientated distributor with application engineers all over Germany we can guarantee technical support for part decision, VHDL design entry, tool usage etc on a pan-European level. says Frank Schimmer, Marketing Director of MSC Vertriebs GmbH. MSC Vertriebs GmbH will support Lattice Semiconductor Corp. expanded FPGA product portfolio with additional products and services from two Design - Centres, a Programming Centre using the latest technology and know-how and the experience in developing complex FPGA based solutions. "Such a wide range of products and services from one point-of-sale is unique compared to any of the other authorized distributors", mentions Frank Schimmer. Caption: From left to the right: Frank Schimmer (Marketing Direktor of MSC Vertriebs GmbH), Michael Buckley (European Distribution Manager of Lattice Semiconductor Corp.), Manfred Schwarztrauber (General Manager of MSC Vertriebs GmbH).
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