Ian Davidson underlines the advantages, which this friendly takeover will bring for all parties in times of ever-fiercer competition. “Starting with more than two dozen highly qualified employees, a substantially enlarged complementary product portfolio and the logistics support of an internationally successful distribution and service company, we will obviously be in a position to offer our customers and suppliers completely new service possibilities.”

Gleichmann-Sunrise Ltd. will establish its headquarters in Cosgrove, Milton Keynes, England. According to Thomas Klein, the Gleichmann office, located just three kilometers away, will be closed in the next few months. “This action is purely for organizational reasons,” he explains. “We did not acquire Sunrise Electronics Ltd. to save personnel. Quite the opposite, our goal is a further rapid expansion. This takes into account customer satisfaction, for which we need an adequate number of both motivated and highly qualified personnel.”

Ian Davidson also sees the current Sunrise Electronics Ltd. location as the better alternative in order to optimally use increased personnel resources. “We want to rapidly grow further. It is, however, crucial that we continue to offer customers and suppliers the best possible service. The premises in Cosgrove currently offer ideal facilities for this.”

The affiliation with the Gleichmann Group gives current Sunrise Electronics Ltd. customers numerous additional technical and logistics services. Among others, Gleichmann takes a leading role in programming services. In one of Europe’s most modern programming centers, up to two million devices, from standard memory components to modern 32-bit microcontrollers right up to Antifuse FPGAs, are programmed per month. 24 hours a day. Seven days a week. Additionally, Gleichmann in Germany operates two ASIC design centers, which turns customer’s ideas and visions into production ready products. Together with the support of Munich-based Displaign GmbH, which is also part of the Gleichmann Group, complete display designs can be implemented to customer’s order.