Increase in sales of 30 percent in one year

During the presentation of the Distribution Awards 2006, Wolfgang Killian, General Manager Central Europe of Omron, emphasized that the MSC-Gleichmann Group had last year not only once again significantly increased the volume of sales, but also the number of design-wins.
The reasons for this above average growth by MSC and Gleichmann are viewed by Wolfgang Killian as not only due to an excellent stocking policy for standard products, but also particularly due to the high level of technical competence of the companies.

Thomas Klein, Managing Director of Gleichmann, sees this award as an endorsement of the company’s philosophy. The MSC-Gleichmann Group does not want to impress customers with a long list of suppliers, but rather offer them competent support in solving their technical and logistics problems. “With regard to the line card policy, we have always been convinced that less is often more. As a design-in oriented distributor, it is generally not technically rational to support more than one, two or a maximum of three in some particular areas leading suppliers per product group.”

According to Alfred Wurzinger, Line Manager Omron of the MSC-Gleichmann Group, what applies to microcontrollers, programmable logic or displays is also long established in other areas such as relays and microswitches. “For example, we have shown with Omron that a strong focus on a relatively small number of component manufacturers makes strikingly clear that all parties concerned benefit: the respective manufacturer, us as distributor and most of all, the customers.”

Focusing on Omron as a partner in respect to relays and microswitches has also meant that the experts from MSC and Gleichmann are almost at home in Omron’s microswitch competence centre, which was established in 2006. In the meantime, a whole array of specialists at the centre - including Japanese design engineers - with extensive design experience provide a fast feasibility check followed by an implementation of the customer’s special requirements. If the required changes are not too complex, the customer can mostly be presented with a concrete result for approval on the same day.
“I am convinced that at this time no relay or switch manufacturer and no components distributor can react faster to customer wishes than we can,” said Alfred Wurzinger.

MSC and Gleichmann are certain that in the coming years they can expand their European market position with Omron and not just because of the extensive technical expertise. Among other things it is planned for the future to have even more standard products available for immediate delivery from stock. Alfred Wurzinger, Line Manager Omron, summarizes, “Only the combination of high availability and individual design in support can guarantee a genuine optimal service for relay and microswitch customers. Sustaining this form of service long-term is our top priority.”